Email marketing is one of the best ways to deliver a personal message to a customer,or a potential customer who didn't finish his actions on your site.
One big advantage to email marketing is the lower cost compared to other mainstream marketing channels. Sure there might be a cost involved in sending thousands of emails but the cost is much smaller compared to other marketing channels.
Email marketing is considered easy to measure, most email marketing software will allow us to track how many emails were opened, the click-through rate and more critical information that will allow us to apply the right message to our customers.
Email marketing has a lot of potential to be shared between friends, when a good deal is introduced it is more likely to be shared via email. Sharing an email is one click away and it is more likely to be shared if it is considered a great deal.
Key advantages of email marketing:
Instant impact on marketing
Easy to measure success
Drives high volume revenue
Reach a hot audience
Deliver targeted messages
Low operating costs